DEGREES AND CERTIFICATIONS

• PhD, Marketing, University of California, Irvine
• PhD, Management, Korea University, Seoul, Korea
• MS, Management, Ewha Womens University, Seoul, Korea

Teaching, Research, and Professional Areas

• Marketing Analytics
• Pricing Strategy
• New Product Development

Bio
Dr. Hyewon Park, an Assistant Professor at Tennessee Tech University, excels in marketing and service industry research, focusing on social identity's impact on market dynamics. With two PhD's and expertise in game-theoretic modeling and economic experiments, her work has significantly advanced understanding in marketing, consumer behavior, and service employee performance. Dr. Park has been recognized with multiple research and teaching awards, underscoring her excellence and contribution to academia. She also serves as a guest editor for notable business journals, further evidencing her leadership in the field.