Name:
Sydney Kiser
Contact Information
Title:
Associate Director of Marketing
Department:
iCube
Email Address:
Phone:
Office:
Volpe Library Room 362
About
Degrees and Certifications
- MBA
- BSBA Marketing, Tennessee Tech University
Bio
Sydney manages all paid media campaigns for the $1.5 million annual contract with the Tennessee Highway Safety Office. She plans and executes 12–14 flighted campaigns each year aligned with the National Highway Traffic Safety Administration Communications Calendar, covering topics such as impaired driving, seat belt safety, distracted driving, motorcycle safety, speeding, and pedestrian safety. Her work includes purchasing and coordinating broadcast TV and radio, streaming audio, digital and social media, out-of-home, transit, cable, cinema, and other statewide advertising placements. She reviews proposals, issues contracts, processes invoices, ensures deliverables are met, and collaborates daily with vendors. Sydney also creates and designs campaign content, including social ads, radio scripts, billboards, digital banners, landing pages, and commercial concepts. Creative, witty, and highly organized, she is the go-to person for marketing and advertising questions or for anyone wanting to learn how paid media works.