Center for Rural Innovation - Rural Tourism Program

Celebrating the Stories of Tennessee’s Rural Communities

image of bee rock in monterey with the tourism logo created by a tn tech student

At the Center for Rural Innovation, we believe the heart of a community is its
people. That’s why when we work with your group to develop a tourism brand,
we depend on your residents to fill in the blanks. With our team’s guidance and
our students’ talents, we’ll work with you to give you assets you’ll be proud to
share. And with help beyond branding, like economic impact studies and small
business assistance, we’re here to help your community share their story.


historic gainesboro logo

"Not only did they nail it, but they took the time to create cohesive branding that flowed together with our already established county-wide brand flawlessly."
(Hope Vargas, Executive Director, Gainesboro-Jackson Co. Chamber)


TCRI has supported more than 25 tourism and community branding projects, helping rural communities strengthen their identity and attract visitors.

Interested in learning more? Book a call with our director of strategy to talk through your community’s goals and explore how TCRI can support your project. Contact us today!

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