Digital Signage
Guidelines
As a digital signage manager, you post and manage the content for your sign or signs. While there are campus-wide announcements that sometimes run on all signs, on the whole, it's the manager who places the content on the signs. This doesn't mean you have to start from scratch! There are some stock slides available to you in Digital Signage Resources, and there is also a shared dropbox which managers across campus can submit to. You can browse that dropbox for content you'd like to add to your sign; adding content from the dropbox is wholly optional and is up to the manager.
If you have questions about any of the following guidelines, let us know! We'd be happy to go over the guidelines with you and help you produce clean, great-looking signage that fits your screen.
Submission Guidelines ›
All signage across campus must meet the following guidelines:
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- Signage must be in relation to a department on campus and be advertising something for the Tennessee Tech community.
- No outside vendors or advertisers can be posted on Tennessee Tech digital signage.
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Additionally, signage submitted to the shared dropbox must meet the following standards:
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- JPG, PNG, or PDF in format;
- Utilize RGB colors;
- Meet minimum size requirements for the following sign layouts:
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- 1920x950 for standard horizontal signs,
- 1080x1790 for standard vertical signs,
- 1265x950 for 2-column main sections, and
- 3840x2160 for full screen 4K signs (such as the RUC video wall)
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Keep in mind that signage that is submitted to the shared digital signage dropbox
is not guaranteed to run on all signs; utilizing signage from the dropbox is optional
and up to the sign manager. All submissions should be submitted at least two weeks before the start date of your graphics to allow for processing, allow us to notify sign managers about your
graphics, and give the sign managers time to add the graphics to their signs before
the start of the event. If you'd like to have your graphics run ahead of the event, they should be submitted
even earlier.
Submit Signage to the Shared Dropbox
Content Guidelines ›
When creating your graphics, there are a few things to keep in mind.
Be brief. Use minimal copy to effectively communicate your message; address "what, where, and when" as concisely as possible.
Include contact information. Include a website URL, phone number, and/or email address in case anyone has questions or would like to find out more.
Keep your text large. People will be walking past your sign, and will seldom stop to stand in front of it. Keeping your text large and easy to read will ensure they can see and understand your message as they pass by!
Double-check Tech branding. If you're using the Tennessee Tech logo, or are using official Tech colors like purple or gold, remember to visit the Marketing Toolkit for guidelines on logo usage, helpful color information, and other design details.
Create your files in RGB. When creating .jpg or .png files, remember that they should be in RGB color format. CMYK files will cause your colors to render in an unfavorable way when uploaded to Reach.
