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candid marketing

The Department of Economics, Finance, and Marketing in the Tennessee Tech College of Business prioritizes providing students with an innovative learning experience that teaches them the necessary analytical and critical thinking skills to succeed in today’s competitive environment.  

During the first two years, students take several core classes that build the foundation of their training, and in the last two years students immerse themselves in classes that allow them to specialize in the field of their choice. Our B.S.B.A in Marketing combines the creative aspects of the discipline with its technical demands. We offer classes on Consumer Behavior, Marketing Analytics, Digital Marketing, International Marketing, Services Marketing, Advertising, and Design Thinking.

Our graduates have had successful careers in industry, government, and academia. Some of the companies they have worked for are: Fidelity Investments, Bank of America Private Bank, Federal Reserve Bank of Atlanta, First National Bank of Tennessee, Pepsico, Xerox, and IBM.

Accreditation

The College of Business is accredited by the AACSB.

aacsb


Degree Information 

The Department of Economics, Finance and Marketing has a specialized curriculum designed to effectively prepare students to succeed in the field of Marketing. Check out what classes you would be taking in our Course Catalog.

 

Career Opportunities in Marketing

Our events are designed to help you forge connections with other marketing professionals, learn more about the latest ideas in marketing and take the next steps to grow your supply chain organization or enhance your career.

Learn more about career opportunities in Marketing »

 

Engagement Opportunities

The Economics, Finance and Marketing Department seeks to build on students' academic endeavors through co-curricular activities. These include student organizations, leadership opportunities, networking opportunities, and internships. Explore the various options available to you as a College of Business student below.

College to Career Fair

Students have the opportunity to attend the annual Nashville Area Career Fair, which has over 150 employers with internship, co-op, part-time, and full-time positions available. The College to Career Fair of the Nashville Area is a cooperative effort of colleges, universities, employers, and the Nashville Area Chamber of Commerce that seek to enhance the student recruiting process. This event allows students to network with industry professionals and create connections to assist in finding a future career.

Students at 2024 Career Fair

 

Study Abroad

The College of Business is proud to offer study abroad programs to current students. We aim to personally customize your trip to best fit your academic and financial needs, location and cultural interests, and desired abroad experiences. We have two main study abroad opportunities specific to the College of Business:

London Bridge

 

Lauren Montgomery at Elliot Davis

Internships ›

Internships play a massive role in departments across the entire College of Business. Featured to the left is PJ Barnes, who recently interned with the Tennessee Small Business Development Center. Below is the testimonial he provided about his internship experience.

“I gained so many personal and business skills over the last year. I have been able to look at the ins and outs of businesses, which has helped me start my own business. I have also developed some more tangible skills like marketing, SEO, website design, photography, and videography. My communication skills have also vastly improved over the last year. Without this internship, I wouldn’t know what a professional, or even business casual workplace would be like. It changed the way I am preparing for after I graduate."

 

 

BOLD. FEARLESS. CONFIDENT. 

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